Toyota Prius

Toyota Prius

The third-generation 2010 Prius.
Toyota's full-hybrid system was developed in-house and has become a driving force behind advanced vehicle technology.
The company's exclusive Hybrid Synergy Drive System was introduced in 2004 on the second-generation Toyota Prius.
The new Toyota Prius will be built using processes that reduce pollution in every stage of vehicle life, from production and driving, through to disposal.

The third-generation Toyota Prius extends its record of continuous improvement in fuel economy. The first-generation Toyota Prius, which was rated 41 EPA combined mpg, was replaced by the current model, which is EPA rated at 46 mpg, combined city/highway. Using a combination of technologies, fuel efficiency was increased to an estimated 50 miles per gallon for the new Toyota Prius.
A larger and more powerful 1.8-liter Atkinson-cycle, four-cylinder engine will power the new Toyota Prius. Contrary to conventional wisdom, the larger engine actually helps improve highway mileage. By making more torque, the new engine can run at lower average rpm on the highway. When operating at lower rpm, the new engine uses less fuel. Mileage is especially improved in cold-start conditions and at higher speeds.
Use of an electric water pump and a new exhaust gas recirculation (EGR) system also contribute to the engine's efficiency.
The 1.8-liter Toyota Prius engine is the first Toyota power plant that requires no belts under the hood for better fuel economy and less potential maintenance.
The patented Hybrid Synergy Drive system in the 2010 Toyota Prius is 90 percent newly-developed with significant improvements over previous models.
The new Toyota Prius will offer three alternative driving modes. EV-Drive Mode allows driving on battery power alone at low speeds for about a mile, if conditions permit. There is also a Power Mode, which increases sensitivity to throttle input for a sportier feel, and an Eco Mode, which helps the driver achieve their best mileage.
The design of new Prius, aerodynamic performance was an important factor. The goal was to create a beautiful silhouette, while not compromising function. Designers preserved the dynamic triangle form of the current model - instantly recognizable as a Toyota Prius - but made alterations to the overall profile, pillar position and angle. The front pillar, extended forward, helps refine the performance-focusing, shaped form.

The overall height of the Toyota Prius is the same, but the roof profile is altered by moving the top of the roof 3.9 inches to the rear. This emphasizes the wedge shape, and also allows for enhanced rear headroom and improved aerodynamics.
The design of the new Toyota Prius' front and rear corners are sharp, sporty and aerodynamic. Strong side character lines, rising from front to rear, define the glazed geometric shape. Viewed from the rear, wider rear treads provide a solid, firmly rooted stance.
Dimensionally, the new Toyota Prius has the same wheelbase as the current generation. Overall length is slightly increased by 0.6 inches, in part by moving the front cowl forward.
By focusing on the shape of the body, underfloor, wheelhouse liner and shape of the wheels, the designers of the new Toyota Prius were able to reduce the coefficient of drag (Cd) value to 0.25, compared to 0.26 for the previous model. The airflow under the car was studied extensively. Engineers made changes to the shape of the fender liner, front surface of the underfloor, and added a fin at the rear floor cover to increase linear stability.

The advanced Equipment For a New Era
An available sliding glass moonroof is packaged with solar panels, located over the rear seating area, that power a new ventilation system. This solar powered ventilation system uses an electrically powered air circulation fan that does not require engine assist.
The system prevents the interior air temperature from rising while the vehicle is parked, making the cool-down time shorter when the driver returns to the vehicle, thus reducing the use of air conditioning.
Reducing the vehicle's power consumption, available LED (light emitting diode) lamps are used for low beams and also in the tail and stop lamps. Air conditioning, a major energy drain, has been re-engineered to increase efficiency and cool-down performance. In addition, an exhaust heat recirculation system reduces heat waste by warming engine coolant during cold startup, for improved performance. It also heats up the passenger cabin more efficiently.

Enhanced Vehicle Performance
The next-generation Toyota Prius is built on a new platform, which enables improved handling stability, quieter operation, and collision safety. The suspension consists of front struts and a rear intermediate beam design, as before, but handling stability is advanced by improving the stabilizer layout, higher caster angle and tuning the bushing characteristics. Disc brakes are now used on all four corners, replacing the front disc/rear drum brakes in the current model.
Weight was saved through use of aluminum in the hood, rear hatch, front suspension axle and brake caliper and super high-tensile steel in the rocker inner, center pillar, and roof reinforcement. To meet customer expectations for everyday performance, zero-to-60 acceleration has been improved to 9.8 seconds, more than a second faster, in internal testing.

The Rear seat legroom is enhanced by a new space-saving contoured front-seat design.
Viewed from the cockpit, the center cluster smoothly flows from the instrument panel to the console. Handy storage space has been added under the shift lever by taking advantage of the shift-by-wire system. Simple, fin-type air vents are consistent with the cabin's efficient appearance. Judicious use of silver accents adds a finished, technical feel.
Touch sensors on the steering wheel switches are designed to reduce driver eye movement for better concentration on the road. When the driver touches the audio or info switch located on the steering wheel, a duplicate image is displayed on the instrument panel, directly in front of the driver. This system, called Touch Tracer, is the first system in the world to allow steering wheel controls to read out on the instrument panel.
The ECO indicator on the Multi-Informational Display (MID) provides driver feedback for lower fuel consumption.
In pursuit of developing various advanced technologies aimed at realizing sustainable mobility, Toyota will use plant-derived, carbon-neutral plastics in the 2010 Toyota Prius. The newly-developed plastics, known as "ecological plastic," will be used in the seat cushion foam, cowl side trim, inner and outer scuff plates, and deck trim cover. Ecological plastic emits less CO2 during a product lifecycle (from manufacturing to disposal) than plastic made solely from petroleum; it also helps reduce petroleum use.

The Safety Enhancements
The new Toyota Prius was designed to comply with class-top level collision safety performance in each global region of sale, and to accommodate increasingly strict safety requirements in the future.
In addition to advanced driver and front passenger Supplemental Restraint System (SRS) airbags front and rear side curtain airbags, driver and passenger seat-mounted side airbags and driver's knee airbag are standard equipment.
Active headrests are used in both front seats to reduce the possibility of whiplash in a collision. Anti-lock Brake System (ABS), Electronic Brake Distribution (EBD), Brake Assist (BA), electronic traction control (TRAC) and Vehicle Stability Control (VSC) are included with Toyota's standard Star Safety System.

The Dynamic Radar Cruise Control system, using advanced millimeter wave radar, is an available option. The system also enables Lane Keep Assist, which helps the driver stay safely within the lane, and the Pre-Collision System, which retracts seatbelts and applies the brakes in certain conditions when a crash is unavoidable.

A backup monitor, which provides a view of rear obstacles when reverse is engaged, is available with an optional voice-activated navigation system. Safety Connect, Toyota's first safety and security service, includes automatic collision notification, stolen vehicle locator and an SOS call button. Safety Connect will be available a few months after launch.

Toyota FT-86 Concept

The Toyota FT-86 Concept is 4,160mm long, 1,760mm wide, and 1,260mm high with a wheelbase of 2,570mm, giving it a compact feeling that is easy for the driver to handle while able to accommodate four occupants. In addition to being light and having a low center of gravity, the Toyota FT-86 Concept boasts the handling of a racing car as well as a 6-speed manual transmission and ADVICS brakes.

The stylish concept captures the heart with the "functional utility" of its highly-refined body. It is the creation of Toyota Europe Design Development known as ED2, which has established body lines that take into consideration a low center of gravity and aerodynamics. The interior is distinctive, featuring an instrument panel with a gray and white base, gauges with red neon lights and digital displays, and a navigation system. In addition, a zipper that evokes an image of interior lapping with minimal covering of a highly-refined body presents a striking display.

It's necessary to create a vehicle in which the driver plays the main role in order to have as many people as possible experience the joy of driving.

The Toyota FT-86 Concept is neither an electric vehicle nor a hybrid vehicle, but is a sports model with a gasoline engine developed to convey the essential appeal of automobiles in a new era. It is a must-see concept car that expresses TMC's desire to once again create a Toyota sports car.

The A Small FR Sports Concept Vehicle that Combines Environmental Performance and the Joy of Driving

TMC seeks to develop the ultimate earth-conscious environmentally-considerate vehicle with a focus on hybrid technologies without losing sight of the appeal of cars themselves or the joy of driving.

Over the past several years, the need has been rising for motor vehicles that take into consideration global warming and other environmental issues, while there has also been concern that there have been too few new sports cars that make the heart beat faster and that the time is right for a new generation of sports cars. In response to these needs, TMC has developed the Toyota FT-86 Concept, a sports car equipped with a 2,000cc, horizontally opposed, four-cylinder, naturally-aspirated gasoline engine that evokes the joy of driving a car and the pleasure of vehicle ownership.

Toyota FT-86 Concept

The Toyota FT-86 Concept is 4,160mm long, 1,760mm wide, and 1,260mm high with a wheelbase of 2,570mm, giving it a compact feeling that is easy for the driver to handle while able to accommodate four occupants. Toyota FT-86 Concept boasts the handling of a racing car as well as a 6-speed manual transmission and ADVICS brakes.

The stylish concept captures the heart with the "functional utility" of its highly-refined body. It is the creation of Toyota Europe Design Development known as ED2, which has established body lines that take into consideration a low center of gravity and aerodynamics.
The interior is distinctive, featuring an instrument panel with a gray and white base, gauges with red neon lights and digital displays, and a navigation system. A zipper that evokes an image of interior lapping with minimal covering of a highly-refined body presents a striking display.

The Toyota FT-86 Concept is neither an electric vehicle nor a hybrid vehicle, but is a sports model with a gasoline engine developed to convey the essential appeal of automobiles in a new era. It is a must-see concept car that expresses TMC's desire to once again create a Toyota sports car.

The Small FR Sports Concept Vehicle that Combines Environmental Performance and the Joy of Driving

TMC seeks to develop the ultimate earth-conscious environmentally-considerate vehicle with a focus on hybrid technologies without losing sight of the appeal of cars themselves or the joy of driving.

Over the past several years, the need has been rising for motor vehicles that take into consideration global warming and other environmental issues, while there has also been concern that there have been too few new sports cars that make the heart beat faster and that the time is right for a new generation of sports cars. In response to these needs, TMC has developed the Toyota FT-86 Concept, a sports car equipped with a 2,000cc, horizontally opposed, four-cylinder, naturally-aspirated gasoline engine that evokes the joy of driving a car and the pleasure of vehicle ownership.

As the name "Future Toyota 86 Concept" implies, the Toyota FT-86 Concept, which will be exhibited at the 2009 Tokyo Motor Show, is a new 86 Toyota with a flash red finish. It is a compact, rear-wheel drive sports concept car that embodies speed and the excitement of driving that give cars their appeal as well as environmental performance.

Toyota FT-EV Concept

The Toyota FT-EV concept shares its platform with the revolutionary-new Toyota iQ urban commuter vehicle. The iQ is lightweight and seats four passengers in comfort and security, while delivering exceptional mileage, sporty performance, unique refinements and a fun, youthful image.

Toyota FT-EV concept imagines an urban dweller, driving up to 50 miles between home, work and other forms of public transportation, such as high-speed rail. Though, the Toyota FT-EV remains a pure concept, it represents a natural pairing of product strategies.
Though BEVs and new smaller vehicles like the iQ will be a key component of Toyota's sustainable mobility strategy, the conventional gas-electric hybrid, like the all new third-generation Prius, is considered Toyota's long-term core powertrain technology.

The first-generation lithium-ion batteries powering these PHVs will be built on an assembly line at Toyota's PEVE (Panasonic EV Energy Company, LTD) battery plant, a joint-venture production facility in which Toyota owns 60 percent equity. During its development, the new Prius was designed and engineered to package either the lithium-ion battery pack with plug-in capability, or the nickel-metal hydride battery for the conventional gas-electric system.
The 500 PHVs arriving globally in late 2009 will be used for market and engineering analysis. Lease-fleet customers will monitor the performance and durability of the first-generation lithium-ion battery, while offering real world feedback on how future customers might respond to the plug-in process.

Toyota Camry

The Toyota Camry has an upgraded standard powertrain for 2010. A new 2.5-liter four-cylinder engine equipped with variable valve timing with intelligence (VVT-i) will produce 169 hp for Toyota Camry, LE and XLE grades. For sporty performance, SE grade get additional tuning and gets 179 horsepower, 21 more horsepower than the previous four-cylinder engine. The new engine can be combined with a six-speed manual transmission or a six-speed automatic transmission with sequential shift. A powerful 3.5-liter V6 delivering 268 horsepower is also available.

The Exterior changes to the gas model Toyota Camry include a newly designed grille and front bumper, an enlarged lower intake, larger projector headlamps and restyled tail lamps. The Toyota Camry and LE grades feature restyled standard wheel covers. The XLE grade will run on new 16-inch 10-spoke alloy wheels, while the SE grade adds new 17-inch sporty alloy wheels.

The Toyota Camry Hybrid exterior enhancements will include a unique hybrid grille, a distinct front bumper, a wider lower intake, restyled fog lights and 16-inch alloy wheels.

The Toyota Camry Hybrid, equipped with Toyota's industry-leading Hybrid Synergy Drive, certified as an Advanced Technology Partial Zero Emissions Vehicle (AT-PZEV) is just one of a handful of cars that meets this strict standard, producing over 70 percent less smog-forming emissions than the average new car.

The Inside,
Toyota Camry and LE grades are available with an optional audio system equipped with a new USB port for auxiliary music sources, Bluetooth®, integrated satellite radio, single-CD, and MP3 and streaming music capability. Previously an option, all Toyota Camry gas models will now be equipped with Vehicle Stability Control with traction control. Auto up/down power windows with jam protection on all four doors is standard equipment. Toyota Camry Hybrid adds a newly designed meter cluster and Fraichir, a combination of silk protein and synthetic fiber, cloth seating surfaces that are gentle to the skin.

Toyota FT-EV Concept

The Toyota FT-EV concept shares its platform with the revolutionary-new Toyota iQ urban commuter vehicle. Already a huge hit in Japan, the iQ is lightweight and seats four passengers in comfort and security, while delivering exceptional mileage, sporty performance, unique refinements and a fun, youthful image.
Toyota FT-EV concept imagines an urban dweller, driving up to 50 miles between home, work and other forms of public transportation, such as high-speed rail. Although, for now, the Toyota FT-EV remains a pure concept, it represents a natural pairing of product strategies.
Though BEVs and new smaller vehicles like the iQ will be a key component of Toyota's sustainable mobility strategy, the conventional gas-electric hybrid, like the all new third-generation Prius, is considered Toyota's long-term core powertrain technology.

Last year, Toyota announced that it planned to sell one million gas-electric hybrids per year sometime during the early 2010s. To accomplish this, Toyota will launch as many as 10 new hybrid models by the early 2010s, in various global markets. The new third-generation Toyota Prius and all new Lexus HS250h, both debuting in Detroit, are the first two examples of that effort.
Last year, Toyota announced that it would roll-out a large number of plug-in hybrid vehicles (PHVs) to global lease-fleet customers in 2010. That schedule has been moved up.

Beginning in late 2009, Toyota will start global delivery of 500 Prius PHVs powered by lithium-ion batteries. Of these initial vehicles, 150 will be placed with U.S. lease-fleet customers.

The first-generation lithium-ion batteries powering these PHVs will be built on an assembly line at Toyota's PEVE (Panasonic EV Energy Company, LTD) battery plant, a joint-venture production facility in which Toyota owns 60 percent equity. During its development, the new Prius was designed and engineered to package either the lithium-ion battery pack with plug-in capability, or the nickel-metal hydride battery for the conventional gas-electric system.
The 500 PHVs arriving globally in late 2009 will be used for market and engineering analysis. Lease-fleet customers will monitor the performance and durability of the first-generation lithium-ion battery, while offering real world feedback on how future customers might respond to the plug-in process.